I help brands grow by combining creativity with commercial strategy… and occasionally, a healthy dose of sarcasm. With 5+ years of marketing experience across B2B, B2C, education, hospitality, and e-commerce, I specialise in turning ideas into campaigns that actually make money — not just look pretty on Instagram.
I’ve also been on the “operator” side of marketing: I founded and ran A Spoonful of Salt, a UK-based disability humour apparel brand. Over several months, I built it from scratch developing brand positioning, designing campaigns, growing a community, and learning first-hand that search intent, mid-funnel strategy, and actually understanding your customers is worth its weight in gold (and t-shirts).
While the business is currently on hold, the lessons stick: context, clarity, and empathy aren’t just nice-to-haves — they’re revenue drivers. And yes, making people laugh and selling products is possible; who knew?
I’m now focused on bringing this approach to mid-senior marketing roles, helping brands scale through:
- Multi-channel campaigns
- Customer-focused growth strategy
- Funnel optimisation and conversion-driven marketing
- Creative + data-driven decision-making
In short: I turn marketing chaos into structured, revenue-generating systems — often with a side of wit.
Bethany Neilens 