Marketing insights with a twist: real experiments, niche ecommerce lessons, and why traffic alone isn’t enough to scale a brand.
Threads Pull… But Lessons Stay:
A founder-led series unpacking the strategic lessons behind running a niche e-commerce brand.
Trial and Terror: Why Patience (and A/B Testing) Is the Only Real Growth Hack
If you’ve been in ecommerce for more than five minutes, you’ve probably Googled something like: “How to 10x conversions overnight without effort or emotional damage.” Bad news: that doesn’t exist. Good news: there is a way to grow consistently without losing your sanity …and it’s called patience and A/B testing Let’s talk about why these…
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Why Google Doesn’t Laugh: SEO for Comedians
Funny products don’t rank themselves. Discover how ecommerce SEO helps your brand get seen, without sacrificing personality or humour.
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Google Ads: The Superpower We Didn’t Know We Needed for Our Disability Humour Clothing Brand
Learn how Google Ads helped us grow our disability humor clothing brand from zero to hero! In this post, we share how small businesses can use Google Ads to target the right audience, boost sales, and bring humor into their marketing strategy. Whether you’re a beginner or looking to improve your ad campaigns, these tips…
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Pausing the Punchlines (Not the Purpose)
In a tightening UK economy, pausing growth isn’t failure, it’s strategy. This disability-led e-commerce brand is prioritising fiscal responsibility, protecting cash flow, and building long-term sustainability over risky expansion.
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If You Build It, They Will Click
Founder lesson on how I grew 160+ highly relevant followers in under 6 months using funnel-led social strategy, organic validation, and paid amplification — resulting in +700% link click growth.
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Bethany Neilens 