Marketing insights with a twist: real experiments, niche ecommerce lessons, and why traffic alone isn’t enough to scale a brand.
Threads Pull… But Lessons Stay:
A founder-led series unpacking the strategic lessons behind running a niche e-commerce brand.
Why The Consideration Stage Is Where E-commerce Revenue Is Won (UK Market Breakdown)
A series of lessons learned from running a niche e-commerce brand. I spent seven months selling adaptive, humorous clothing — and learned that getting noticed is easy, getting chosen is the hard part. This is the story of why mid-funnel intent is where e-commerce revenue really grows.
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Bethany Neilens 